Note: This is a guest article by Robert. More details about him after the post.
Most website/blog owners know the most common way of having visitors come back to their website is by capturing their email address via newsletters or eBooks.
However, even though it is very common tactic and noticed by unique visitors, it is still very effective if done the right way. Every blog/website owner’s goal is to have their visitors coming back and gaining new and more traffic. Doing so sometimes takes some creativity; so if you are looking to gain more traffic and even have your visitor come back… follow these 4 strategies.
1. Social Media
Having people like or follow your website and business is one of the easiest things you can do, however, making them come back to your site via social media can be difficult. Make sure you post regularly on social media sites; not doing so can lead to unsubscribes’ and practically zero attention from your existing visitors and even potential visitors.
If you have social media accounts, be sure to post regularly and keep the content relevant. Share your new blog post or even other blogs from experts in the industry.
This is one of the most popular ways website owners capture their visitor’s email addresses, which results in having an opportunity to bring them back to the site. Instead of just promoting a boring “subscribe and receive updates” consider giving them a free eBook along with updates in exchange for their email address.
3. Interesting and Relevant Content
Know your audience. This is a tactic that goes overlooked by many website owners. One of the most important aspects of owning a website is to know your visitor and your audience.
Knowing this information will allow you and/or your writers to understand what type of content to write about and will allow you to deliver relevant and interesting content that will spark their interest and either follow your site, sign up for your mailing list, or even refer a friend.
If you don’t constantly publish articles and your business mainly operates a static website, consider creating a blog and publish blog posts daily, weekly, bi-weekly, or even monthly.
Either have an interview with an expert in your field or ask if they would like to write a blog post on a specific topic for your blog. Going about an interview, you can either call them or record the call (letting them know it’s being recorded of course), or you can have the audio of your interview transcribed and send it out as a newsletter to your subscribers and followers.
If you are struggling to maintain a loyal audience or even are satisfied with your websites performances, keeping these tips in mind can boost your rankings and audience either way. Don’t forget to add a little creativity and think about what it is your audience would like.
What other blogging strategies would you like to add to get more returning visitors to your blog/website? Do comment below.
About: Robert is a web management and hosting expert. He has advised companies around the web on CMS platforms, VPS hosting, and content creation. After consulting his clients on the dos and don’ts of managing their sites on the world wide web, Robert enjoys spending time reading biographies and watching great films.
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