Note: This is a guest article by Jude Ellery. More details about him after the post.

How to Write a Catchy Blog Post

A pig’s orgasm lasts for 30 minutes.

I thought that might get your attention – and that, after all, is what an awesome blog post is all about.

The internet is awash with bloggers, all crying out for attention like little piglets at feeding time (or indeed, mating time…) Unfortunately, while your little swine is still glowing all over, it’s more than likely your potential reader will be long gone. In the days of Facebook and Twitter, readers’ attention span has never been so low, and it’s definitely nowhere near 30 minutes. It’s essential that you have a hook to attract your audience in the first place.

As David Brent once said: Get their attention.

If you have trouble watching this video clip, check it out on YouTube.

This Little Piggy Wrote Some Content

Yet on its own, and as Brent probably realized after the cameras stop rolling and his shock tactics hadn’t really got him anywhere, a catchy headline or opening line is not enough. You want proper readers, not a big bounce rate of disappointed one-time visitors. No article, however startling or interesting it seems at first, will keep a reader glued if it does not go on to contain something that genuinely enriches their life in some way. There are multiple ways you can achieve this:

  •  Humor – an innovative joke or funny anecdote
  •  Entertainment – a short story or video
  •  Interesting information – something the reader doesn’t already know!
  • “How to” tutorials – lots of internet searches are people looking how to do stuff. Tell them! (That’s where I’d file this blog post.)

This Little Piggy Drew a Picture

It’s commonly agreed that the more visually appealing you can make your post, the better. This doesn’t mean throwing in a picture of a pig just because you’re writing about pigs, though. Sure, if the image adds something to the story then go ahead (after making sure you’ve got permission or took the photo yourself!) – but sometimes other graphics work even better. Check out the image below:

How to Write a Catchy Blog Post

OK, admittedly you won’t be seeing my work in any art galleries, but isn’t that more eye-catching than simply writing out those facts in a block of text? If you want, even graphs and tables displaying information are decent ways of varying your blog’s layout – or failing them, bullet points are fine. As you’ll see, I’ve used them a couple of times here.

This Little Piggy Got Personal

People read boring text everywhere, every day, from lists of ingredients on food to maths textbooks. As well as a nice, varied layout, injecting your writing with a little bit of personality is essential to engage with the reader. Now, you don’t have to come over all “look at me, aren’t I interesting?!!!” – in fact more often than not that’s just plain annoying. But do:

  • Address the reader directly – “Hey guys, hope you enjoyed the snapshots of my farm holiday last week. Aren’t the piglets cute?! Here are a couple of diary entries to go with them. Love to hear your holiday stories too!”
  • Use “I” – you’ll have been taught to write impersonally at school for essays and the like. Well, this ain’t no essay!
  • Respond to comments. Blogging is all about interactivity, and readers will come back again and again if they’re involved in some kind of discourse. After all, that’s what a blog’s for, right?
  • Be nice! Failing that, be interesting.

This Little Piggy Went Wee Wee Wee All The Way to the Top

Key point time. If you only take away one thing from this post (other than the pig orgasm fact, of course) it’s this. Every time you write a blog post, ask yourself:

Would I read to the end of this post?

It’s hard, but here you have to forget your obvious bias and put yourself in the reader’s chair for a second. If you can’t do this (and sometimes even if you can) have a friend or colleague read over it. Sure, they’re more than likely to say “yeah it’s fine, nice job,” but when they skip large chunks, their eyes begin to glaze over, and they fall into a deep sleep that only a kiss from a prince will break… then you know you’ve written a boring blog post. Rewrite, rewrite, and rewrite. One good blog is much better than two average ones! Finally, you’ll nail it and it will have been worth those extra hours when you get some real engagement: comments, likes, retweets, emails, telegrams from the Queen…

***Image credits: Title | End

Wrapping up

How to Write a Catchy Blog Post

Now, for those of you who have made it to the end without falling into a coma, here’s another fascinating piggy treat:

They might look like little fatties, but pigs can run a 7-minute mile. Considering the human record is around 4 minutes, this isn’t bad going!

Happy blogging! Now, who can come up with the best animal trivia in the comments section? And… what are your secret ingredients (tips) to write a catchy blog post that can captivate your readers?

Author info:

Name: Jude Ellery

About: Website | on Twitter | on Facebook

P.S. If you would like to contribute an awesome guest post on arkarthick.com, please contact me HERE with the subject line : Guest Post (or) send me a DM on Twitter @arkarthick.

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  • http://seattledesigner.blogspot.com Terri Nakamura

    Entertaining and informative post! Thanks for sharing!

    PS I loved your pig infographic!

    • http://arkarthick.com/ Karthick AR

      Terri, always grateful for your lovely support for this blog. And glad you liked it. Thank you.

  • http://planomania.com Rebecka

    What’s weird is that I was just discussing orgasmic swine with a friend today (perfectly ordinary conversation, right?). Such a funny and awesome coincidence that I clicked over to this post just now. Thanks for the tips and the chuckle!

    • http://arkarthick.com/ Karthick AR

      Hi Rebecka! Glad you enjoyed it. Thank you.

  • http://www.qoyyuum.me Qoyyuum

    Hmm… I might have an idea for a blog post. A different kind of medium which is not meant to be read but to be more interactive. Thanks for the inspiration.

    • http://arkarthick.com/ Karthick AR

      That’s great. Graphics/pictures/videos always helps to get readers’ attention quickly. Let us update how it’ll work for you. Thank you.

  • http://scrappingwonders.com Beth

    Great information. I love your piggy graphic. It’s so true that there are so many blogs out there and it’s important to provide good content if you are going to give anything to your readers.

    • http://arkarthick.com/ Karthick AR

      Hi Beth! Agreed. Quality always matters over quantity. Posting 1 thoroughly analyzed post per week is better than 2 or 3 filler/junk posts. Thank you.

  • http://www.sandyappleyard.com Sandy Appleyard

    It’s also important to know what topics your audience are looking for. It takes experimentation. I hit a gold mine by starting one topic just recently; previously my web traffic was great but engagement was horrible, therefore I was only getting clicks but nobody was reading through. Try different topics and see what the results are.

    • http://arkarthick.com/ Karthick AR

      Thanks for your handy inputs, Sandy. For new bloggers, choosing a niche is kind of tough job.

  • http://www.PattySgrecci.com Patty Sgrecci

    Great tips! There is soooo much begging for our attention on line these days. Humor and graphics will help.

    • http://arkarthick.com/ Karthick AR

      Indeed, it is. Anything visually appealing might be of some help. Thank you, Patty.

  • Judy Bowers

    How do you gain or increase your readership? Loved the blog. Animal trivia, brown bears aren’t really brown. ;)

    • http://arkarthick.com/ Karthick AR

      Hi Judy! I gain my readership through Social media channel (particularly Twitter, FB, G+.) Btw, thanks for brown bears insights :)

  • http://www.theredheadriter.com The Redhead Riter

    Crocodiles Eat Stones: The stomach of a crocodile is a rocky place to be, for more than one reason. To begin with, a croc’s digestive system encounters everything from turtles (my poor little turtle’s family!!!!), fish and birds to giraffes, buffaloes, lions and even (when defending territory) other crocodiles. CROCS ARE SO MEAN! LOL In addition to that bellyful-o’-ecosystem, rocks show up too. The reptiles swallow large stones that stay permanently in their bellies. I do not like crocodiles with or without the rocks.

    • http://arkarthick.com/ Karthick AR

      Haha! Loved the mean croc facts, TRR. :) Thank you so much.

  • http://dreamshadow59.wordpress.com dreamshadow59

    This was GREAT…Thank You…
    xx
    Sooz

    • http://arkarthick.com/ Karthick AR

      Glad you liked it. Thank you too.

  • http://belindapepper.com Belinda Pepper

    Another tip for bloggers: be yourself!

    In an attempt to boost the success of their blog, some people will try to mimic the writing styles of successful bloggers. Problem is that this often results in strained and inconsistent writing.

    If you talk trashy, then talk trashy. If you know how to fire people up more than make them laugh, then fire them up. For heaven’s sake, don’t write like a comedian if you can’t put together a decent joke.

    The benefit to being yourself is that you will attract people who genuinely want to follow YOU. You may not hit mainstream, but the followers you do have will be devoted. Sounds like a decent trade-off, yeah?

    Thanks for the article dude!

  • http://www.customersforum.in/dir Saurabh Rai

    I agree with all the key points which you have mentioned above. As I basically post professional content that too without “how to” stuff. That’s why I have to focus with a different point of view in my blog. Besides, you have shared an informative post :) :)

  • http://www.lifeinthepitts.com Helena

    I like how you kept the piggy theme throughout your post. Very entertaining, it felt like an inside joke (one that I was a part of!) Super engaging. I feel like these tips can be applied to every kind of blog. That’s pretty refreshing. Usually posts like this are geered towards specific types of blogs, which is great if your blog fits the description. But a more universal post like this one is very attractive to a larger audience. I love it when I feel engaged throughout the entire post, instead of skipping over things that just don’t apply to me. Anyway, loved this.

  • http://www.welltraveledmile.com/ WTM

    Darn I never knew pigs were so lucky! Likes the post though.

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