Note: This is a guest article by Ryan Franklin. More details about him after the post.
Search Engine Optimization, or SEO, is the process of moving your website up the ranks of search engines in order to increase traffic to your site. SEO considers what people are searching for and who your target market is to measure effectiveness, but there are still those that criticize the method and perhaps for good reason. There are some processes out there that are outdated or no longer useful. By avoiding those you’ll save time, money and headaches.
Here are top 5 criticisms of SEO…
( 1 ) Perhaps you think the top criticism of SEO will be some technical jargon that you couldn’t decipher in the first place so you really have no idea if it’s right or wrong. And that’s the problem – it’s complicated. It’s important to be aware of the ins and outs of good SEO practices. A misuse or misunderstanding of best practices can land you in hot water and can even lower your SEO ranks. When you properly understanding SEO in the first place, you will gain a great advantage. While you’re still learning, it’s a good idea to read something on the subject at least daily until you’ve learned the expertise that you need.
( 2 ) Another criticism of SEO is that some of the process is outdated. Like many things in the online sphere, it’s hard to learn something that changes every single day. This means that when you conduct your daily research, you should make sure you read the most current articles first. For example, let’s say you are focusing the majority of your attention on learning meta tags. You devote lots of time and energy learning the perfect way to utilize this tool. Imagine how dismayed you would be to then learn that those went out of style a couple of years ago. In this situation, you should simply utilize a title meta tag in the title but there is no need to take it further than that; you would know this if you were up on the latest news.
( 3 ) Avoid the spam! This is so important if you want anyone to take your site seriously. Some users try to be sneaky and can get their site banned if they take part in the devious methods. Writing text within your site that is the same color as the background or that isn’t visible to the visitor or blatant acts of spamming through links within your page just to get traffic are good examples of this. Some so-called experts have learned the “tricks of the trade” and can gain an unfair advantage over honest bloggers. Luckily, they usually get caught, and that frees up some traffic for your legitimate page.
( 4 ) Avoid SEO companies that claim they can do more than the rest. The truth is if they are doing it right, they are on the same playing field as everyone else. Take a good look, and you’ll be able to tell the difference quickly. What kind of fluff is offered as content? What good are the keywords you’re buying if they don’t pertain to your company? What is your own SEO criticism and how can their company help you overcome it? Ask questions, and if they don’t want you to ask questions or don’t give you satisfactory responses then move on. A legitimate SEO company will welcome your curiosity.
( 5 ) While this isn’t the last of SEO criticism, as the list grows daily, this one is simple. Use keywords that pertain to your business. Don’t include keywords just because they are in today’s headlines and you’ve found a way to add “royal” to your site because you know everyone is looking up stories on the royal couple. This won’t work for you. The most important factor to any business is return customers and if they don’t like what they see they won’t come back. Making a first impression is as important as the keywords.
*Image credit: courtesy of KROMKRATHOG at FreeDigitalPhotos.net
While there will always be those that criticize SEO, there will also be those that never waiver from the belief that it is a strong marketing tool for any online business. It’s up to you however to decide if you are going for the corporate feel of your site or trying to keep it on a local blog level. Research, research, research, and before you know it, you will be an SEO expert.
So what would you like to add to this list? Any criticisms of SEO left? Do share with us in the comments below.
Author name: Ryan Franklin
About: Ryan Franklin is a blogger and entrepreneur who writes on behalf of Ordoro.com.
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Tags: drive traffic, good SEO practices, keyword stuffing, meta tags, promote website, Search Engine Marketing, search engine optimization, SEM, SEO, SEO criticisms, SEO keyword analysis, SEO keyword research, SEO spamming, SEO training, white hat SEO
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