Note: This is a guest article by Aaron Lee. More details about him after the post.
There is probably a new Twitter tool that is being developed every day. I’ve definitely lost count with the number of Twitter tools readily available to you – from a simple scheduler to an analytics monster – you’d probably need to spend months to go through them all. I’ve gone through a lot of them, and I believe that there are a few high-potential ones that are underused by businesses and marketers today.
I want to share with you some of the lesser-known tools, which I believe should be used by businesses as it can help them manage better relationships, build awareness, and multiply followers.
Here are 4 lesser known yet powerful Twitter tools businesses should use…
If you’re looking for a simple tool to help manage relationships on Twitter, this is what you want.
Commun.it is an excellent relationship management tool that helps small business owners to build and monitor relationships. What can they do? TONS. My favorites are their “Relationships” and “Followers” features.
The relationship feature allows you to connect with active followers who have mentioned you previously. This allows you to keep up with conversations not only from influential users but also from followers who continuously share your tweets and engages with you.
The followers feature is another excellent feature. Using their algorithm, the feature will recommend you to follow back some people based on their previous engagement with you. This helps you to follow important people who have taken the time to build a relationship with you.
Commun.it, like its name, is about managing your community of followers and it is one of my favorite tools to use because of its simplicity and effectiveness.
A Twitter contest is an excellent way to build awareness, reward fans, grow followers, and increase sales. A well thought out contest would also perk up your brand image on Twitter and be among the cool kids. While you can simple create a retweet to win or a follow to win contest, it’s not as powerful as using Binkd.
When you talk about the return-on-investment (ROI) of your contest, you would definitely need to get this tool to craft, analyze and evaluate your contest to increase its efficiency and effectiveness.
Not only will you be able to create a customizable contest that is branded, but also easily grow followers, track participants who have joined the contest, easily pick a winner, and most importantly, you’ll be able to build an emailing list with this as users will need to subscribe before they can join. This is extremely important because, well, we’ve all heard the saying “the money is in the list” right?
This tool can help you get the best out of your contest while at the same time give back to your followers and audience. Pick the right prize and you’re set.
3. Click to Tweet
Click to Tweet is one of the simplest tools which is underutilized by many marketers.
This simple tool allows you to create customizable preloaded tweets that readers can tweet with a click of a button.
What’s the difference between this and a normal retweet button?
While you can only use one title or headline in a normal retweet button, Click to Tweet allows you can use to tweet facts, quotes or catchy headlines in your blog posts. Click to Tweet may be simple, but it gives you a much needed flexibility when it comes to churning out tweet after tweet.
E.g., Click to Tweet can help you increase your retweets by 100%! <Tweet this!>
4. Pay with a Tweet
Pay with a Tweet is a tool that allows users to download a product in exchange for a tweet.
Users will need to tweet before they can download something in return. It incentivizes every share and gives further reason for a user to share the tweet. This is an excellent way to build awareness to a whole new audience as people are sharing it with their followers.
I have asked around and I’ve heard mixed opinions from businesses who have used it. In general, I believe that the best way to fully utilize this tool is to combine both subscribe and pay with a tweet to allow readers to pick. That way, if they aren’t comfortable sharing the tweet, users can simple subscribe or follow you instead. Either way, it doesn’t even take a minute of their time and you’d be surprised at how effective this tool is.
What do you think about these tools?
Do you happen to use or know any other lesser-known tools out there that you would like to recommend?
Do share them in the comment box below.
Name: Aaron Lee
About: Aaron Lee is the social media manager at Binkd.com, a comprehensive social media contest platform that allows businesses to build and manage digital promotions and contests. For more social media tips & how to’s, sign up for Binkd’s free newsletter.
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