Note: This is a guest article by Nathan Brown. More details about him after the post.
Days have gone since the last New Year celebration and every dawn has had something new for the humankind. With the thought of the New Year comes the thought of the mysteries that are in store.
The scenes that flash in our mind when we hear the phrase ‘New Year’ are drinking wine and champagne, devouring the cake, and dancing with the crowd. But what are we going to do from the next day? Of course, the world will not change dramatically over a night. Yet, there will be notable changes in social media.
While the Church awaits the prophecies for 2013, the techies are busy pondering on the growth of social media. As a big fan of social media, I’m going to pretend to be a junior Nostradamus for the next few minutes and prophecy (these are just predictions) on how the tides of social waters will be in 2013.
Here are 5 fascinating Social Media predictions for the upcoming year 2013…
1. Dawn of Social TV:
Water cooler talks about popular TV programs are going to continue on social networking sites, the difference being real-time comments. People won’t wait until the next day to meet their colleagues and discuss the TV show. Instead, the TV channels will provide a social networking facility to share their comments, as and when the programs are being aired. When something that the viewers dislike is aired, the fans are going to march right onto the Social Networking Page and shower their comments on the show. Their eyes will not spare a single detail, as they are equipped with social media that has already lit up firestorms.
2. Social Search:
Google has already dipped its toes into social waters by launching Google Plus. The quick popularity of Google+ will make it go deeper and launch a social searching site. It will be a tough task for the Spiders. They will have the additional burden of searching the comments and likes given for each website and rating them based on preference. Someone liking a search result doesn’t mean that the content is relevant. Therefore, I guess it would be a little confusing to rank pages balancing both preferences and content. SEO specialists will have to break their heads figuring out new ways to optimize their pages.
3. YouTube will become WeTube:
I can see your puzzled expression. There’s nothing called WeTube. I just mean YouTube will be more social. Businesses will target the audience of YouTube when it becomes more of a social network. Google+ might be integrated with YouTube, which will be a strong reason for the quick growth of YouTube. However, the basic purpose of entertainment might not be served as more marketing vehicles will run on the roads of YouTube.
4. QR Codes:
As you travel into 2013, you might get lost in a maze of QR Codes. Yes, the increasing popularity of QR codes will make everyone own a QR Code. When you visit an old friend, you may need to check the QR Codes to find out his house. All the mobile phone companies will have to make devices, which can read QR codes or flood their app worlds with new apps to read these codes. No wonder if the detailed user manuals are compressed into a square box of black dots. Curious Georges can be found scanning every QR Code along the streets with their smart mobile devices to know the information stored in it. I also see a special device for scanning QR Codes in my vision for 2013.
5. Social Gaming:
Social Gaming has already come into the scene with the launch of Miiverse for Wii U. Though the company has announced that they will not integrate with Facebook or other social networks, the fans of Wii will want to enjoy the comfort of sharing their views on the games on a single social network. It will exert a pressure on the company to make Miiverse a part of other social networking sites, at least in the form of an app. It will teach businesses that they needn’t stand away to stand out from the crowd. Wii will surely enjoy the benefits of going social.
*Image credits: Title ( technology tunnel / Wallbase.cc ) * End (tibbr.com)
Getting a revelation about the future of social media is exciting but it is more exciting to approach the New Year with a box of unanswered questions. Only time has the key to unlock the box. Let’s gear up to ride high tides.
Now it’s your turn…
How do you see social media evolving and influence both tech business/entertainment sectors in the year 2013?
Do you have some other social media predictions in mind?
Do share and discuss with us in the comments below.
Name: Nathan Brown
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Tags: 2013 predictions, entertainment 2013, QR codes, social future, social gaming, social media innovation, Social Media marketing, social media predictions 2013, social search, social TV, technology 2013, WeTube
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